Chipotle Mexican Grill Opens In Hadley

By Madeline Rosene on October 26, 2012

A Chipotle Mexican Grill will be opening in Hadley, MA, deliciously close to UMass, around late November to early December of this year. If you have never been to Chipotle before, here’s what you have to look forward to:

Every Chipotle runs in a Subway-like, create-your-own-Mexican-dish fashion. You have a choice of  burrito, burrito bowl, salad, and crispy or soft tacos. Then, you have your choice of meats, vegetables, and white and brown rice. You can always expect incredibly fresh and organic ingredients that Chipotle strives to obtain locally whenever possible. According to Danielle Winslow, Chipotle marketing and PR executive, this year alone, Chipotle will serve over 14.5 million pounds of locally grown (within 300 miles of the Chipotle) produce such as cilantro, peppers, and romaine lettuce.

Winslow says that the company looks for locations to open Chipotles where they can expect a large amount of daytime and nighttime traffic from a demographic ranging from high school students to working adults. With the five colleges all in close proximity to Hadley, this will make for a perfect Chipotle location.

When asked why people are attracted to Chipotle opposed to other fast food restaurants, Winslow said “Chipotle can offer better ingredients and more sustainable ingredients and you can get a good portion for the price. The only real similarity between Chipotle and other fast food is that it’s fast.”

I told Winslow that Chipotle happened to be my favorite restaurant and I was surprised, due to Chipotle’s quality ingredients and standards, to hear from several of my friends that Chipotle is owned by McDonald’s. Winslow quickly dispelled that rumor by explaining that it is a common misconception and McDonald’s was not an owner, but an investor in Chipotle until 2006.

Be sure to check out the new Chipotle Mexican Grill opening near you!

 

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